OPPLE announced its entrance into the European lighting market. Through an incorporated subsidiary, OPPLE Lighting BV, OPPLE has established its European headquarters in the Netherlands. OPPLE Managing Director Jeroen Janssen elaborated on the expansion. He said, “We are proud that OPPLE has started operations in Europe from its strong Chinese roots. OPPLE has been a longstanding A-brand in China with the largest, vertically integrated lighting manufacturing facilities in Asia and a strong focus on innovation. [This is] evidenced by its R&D team consisting of over 300 engineers and a rapidly expanding patent portfolio. OPPLE sees good opportunities to establish the brand also in European lighting market and has chosen the Netherlands as an excellent base to expand in Europe.”
